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Web Hosting - How To Select A Web Host
As with many purchases, our first impulse when selecting a web hosting company is to go with the cheapest. Hey, they're all alike, why pay more? Au contraire.
There are a number of objective criteria that separates one web hosting company from another and money is only one of them. And not the most important one. Selecting a company based on price alone is equivalent to selecting an auto mechanic on price alone. Sure, he may maintain or fix your car cheaper. But will the car spend all the time in the shop and none on the road?
The first consideration is 'horsepower'. Do they have the capacity to carry your load and deliver decent performance? Most hosting companies will advertise that they have huge bandwidth and hundreds of servers. They're usually telling the truth.
But there's a difference between existing capacity and usable capacity. If they also have thousands of sites with millions of visitors per day the available or free capacity will be much lower. A big pickup truck may be able to tow 5,000 lbs. But not if it's already carrying 4,999.
Be sure to ask about available capacity, and have the prospective company back it up with reliable numbers. If you can't interpret the information they provide, find someone to help you do so.
Next, and a very close second, is reliability. A lot of power is worthless if it's cut often. Outages are a normal part of business. Even Google and Microsoft go down from time to time. The difference is, it happens rarely and they have failover plans. That means, if their site/system does go down it's either up again in a flash, or you never see the outage because a backup system kicks in automatically and seamlessly.
Be sure to grill the company closely about their up time. They'll often tout 99.6%, or some such figure. But, like the on-time figures of the airlines, those numbers can be shaded by adjusting the definition of 'up time'. What matters to you is whether your visitors will be able to reach your site at any time of the day or night they might want to.
Find out what systems, both technical and human, they have in place to deal with failures of all sorts. Servers can go down, networks can fail, hard disks can become defective and lose data even when the other components continue to work fine. The result is YOUR site is unavailable, which is all that matters to you. The web hosting company should be able to deal with all of that and have you up again very quickly.
Last, but not least, is security. With the continuing prevalence of viruses and spam, you need to know that the web hosting company you select has an array of methods for dealing with them. That means a good technical plan and staff who are knowledgeable in dealing with those issues. The old saying: 'an ounce of prevention is worth a pound of cure' is more true here than anywhere else.
All these issues are central to finding a web hosting company that can deliver the services you need. After those criteria are satisfied by a number of candidates, then you can start narrowing them down by price.
Web Hosting - Sharing A Server – Things To Think About You can often get a substantial discount off web hosting fees by sharing a server with other sites. Or, you may have multiple sites of your own on the same system. But, just as sharing a house can have benefits and drawbacks, so too with a server. The first consideration is availability. Shared servers get re-booted more often than stand alone systems. That can happen for multiple reasons. Another site's software may produce a problem or make a change that requires a re-boot. While that's less common on Unix-based systems than on Windows, it still happens. Be prepared for more scheduled and unplanned outages when you share a server. Load is the next, and more obvious, issue. A single pickup truck can only haul so much weight. If the truck is already half-loaded with someone else's rocks, it will not haul yours as easily. Most websites are fairly static. A reader hits a page, then spends some time skimming it before loading another. During that time, the server has capacity to satisfy other requests without affecting you. All the shared resources - CPU, memory, disks, network and other components - can easily handle multiple users (up to a point). But all servers have inherent capacity limitations. The component that processes software instructions (the CPU) can only do so much. Most large servers will have more than one (some as many as 16), but there are still limits to what they can do. The more requests they receive, the busier they are. At a certain point, your software request (such as accessing a website page) has to wait a bit. Memory on a server functions in a similar way. It's a shared resource on the server and there is only so much of it. As it gets used up, the system lets one process use some, then another, in turn. But sharing that resource causes delays. The more requests there are, the longer the delays. You may experience that as waiting for a page to appear in the browser or a file to download. Bottlenecks can appear in other places outside, but connected to, the server itself. Network components get shared among multiple users along with everything else. And, as with those others, the more requests there are (and the longer they tie them up) the longer the delays you notice. The only way to get an objective look at whether a server and the connected network have enough capacity is to measure and test. All systems are capable of reporting how much of what is being used. Most can compile that information into some form of statistical report. Reviewing that data allows for a rational assessment of how much capacity is being used and how much is still available. It also allows a knowledgeable person to make projections of how much more sharing is possible with what level of impact. Request that information and, if necessary, get help in interpreting it. Then you can make a cost-benefit decision based on fact. Web Hosting - Managing Disk Space Few things are less exciting than managing the disk space that always seems to be in too short a supply. But few things are more important to the health and well being of your site. The most obvious aspect of managing disk space is the need to have enough. If you have only a few dozen web pages, that's not an issue. But as the amount of information (web pages, database content and more) grows, the quantity of free space goes down. That's important for two reasons. All permanent information on a computer is stored on hard drives. Temporary information is often stored in memory only. The two components are completely separate, though they are sometimes confused with one another. As the amount of free space on the hard drive decreases several effects occur. Here's one way to picture them... Imagine you had a table with a certain area and you lay out playing cards on the table. At first, you lay them out in order, the 2 at the side of the 3, then 4, and so on. But then you pick up one or two cards from the middle and discard them. Then you add some more cards. Pretty soon things look pretty random. Now cover the cards with a big opaque sheet of paper. You want the cards to appear in order when displayed to someone. A special robot could be designed to always pick up the cards from underneath the sheet in order. Or, it could slide a hole in the sheet over the cards to display them in the correct order (2, 3, 4, ...), no matter what order they are really in. That's similar to how the operating system always shows you information in a sensible way, even though it's actually stored randomly. Why should you care? Real files are stored in pieces scattered around the drive wherever there is space for them. The more free space there is, the quicker the operating system can find a place to store a new piece. That means, if you delete the junk you no longer need (and free up more space) the system actually runs quicker. It helps create space you might need, and allows the operating system to store files for you faster. But there's a second effect. As you delete old files or change them, the pieces get more and more scattered. It takes the 'robot' longer and longer to fetch or display the 'cards' in order. Existing files are fetched and put together 'on the fly' (say, when you request a graphical page or a list of names). But, it takes longer to put together the web page when there are more scattered pieces. So, the other aspect of managing disk space is to keep the pieces of the files more or less in order. A utility that does that is called a 'de-fragger' or de-fragmentation program. You can request that a system administrator run it, or if you have the authority, you can run it yourself. That keeps the 'cards' in order and allows for quicker access to them. So, managing disk space involves chiefly three things: (1) keeping enough space to store what you need to store, and also (2) keeping enough free space to make new file storage quick and (3) making old file retrieval fast by keeping things orderly. When only a few files are involved the benefit isn't worth the effort. But as the number and size of the files grow, to thousands of files or several gigabytes of data, the effect becomes more noticeable. Keeping things organized then makes a significant difference in performance. Much of this can be automated using utilities. Some will delete files in a certain folder older than a certain date. A de-fragger can be set to run automatically during times of light usage, or quietly in the background at all times. Discuss the options with your system administrator and help him or her do the job better by keeping your house in order. You'll benefit by having a better performing web site. |